What
Do We Need On Our Website? -- You need a page where people
can subscribe and unsubscribe.
How do we create that page? -- We do it for you
and we host it for you -- Free!
Can anyone join our list? --
Yes, if they confirm their subscription.
What is Subscription Confirmation? -- Confirmation
keeps your list clean and keeps bad addresses out. When someone subscribes
to your list they are automatically emailed a confirmation request.
When they reply to the request they are added. If they do nothing,
they are not added.
Who can broadcast messages to the list? -- One or more individuals
designated as 'administrators' will be able to distribute emails
through the list. We recommend this number be kept to a minimum.
How much technical expertise do we need? -- None at all. Our lists
can be used by anyone who can send an email.
How do we send a newsletter? There are several approaches. We recommend
that you include in your email only a few sentences that capture
your "headlines" and entice the reader. Send the reader a simple
link that they can click on to download the newsletter in PDF format
from your web site. That way nothing gets trapped because of a recipient's
spam filters or firewalls that you cannot control.
Will we still have to send a hardcopy of our newsletter? Only to
those who still want the hardcopy. At the beginning there will be
some without email access and others who prefer hardcopy. But most
organizations experience a significant immediate reduction in their
printing needs. And those needs continue to reduce over time.
What types of email content can be sent to the list? Your message
can be a traditional, plain text variety. It can also be composed
of HTML code to make it attractive to read. Attachments get trapped
by spam filters and firewalls. Whenever you want to send an attachment
of any kind -- a photo, a voice file, a document -- you must send
a link to it, rather than including the attachment in the email.