Affinity Email List Strategy

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What Is An Email List? -- How Does It Work?

push mailEmail Lists are a quick and easy way to broadcast the same information to everyone on your list rapidly. The list is a place online where all your email addresses are stored. When an authorized administrator sends an email to the list, software automatically distributes that email to everyone on the list.

Email lists save money. An average organization with a postal list of 300 addresses must spend $117.00 just for postage for ONE first-class mailing. At only one mailing per month, that's over $1,404 a year! Compare that to our prices.

An average church spends $78.00 per first-class mailing.
At one mailing per month, that's over $936 a year!Email lists are easy to use because they are self-maintaining. People come and go as they choose. Bad email addresses or returns are handled automatically. If you have more than 50 email addresses to send to, you know that you have to break them up into multiple groups or they will be blocked. And you have to do all of the maintenance yourself.

Email is a convenience to your members. No matter where they are, they can stay connected.

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